This rebranding to tvtag is due in part to their acquisition by i.TV completed in November 2013. In an email sent to customers today, the company stated the rebranding “has been a long time coming” and that a large update will coincide with the new branding.
If you’ve never heard of GetGlue before, it’s basically a Foursquare for TV fans, checking into what you’re watching right now and sharing those updates with your friends.
Next week, there will be some major updates to GetGlue and we wanted you to be the first to know.
As many of you are aware, this update has been a long time coming. In fact, when GetGlue joined i.TV in November, one of the reasons we were all so excited about both companies coming together is that both teams shared a vision for how to make watching TV more fun and interesting. The update to GetGlue you’ll see next week is a culmination of a lot of hard work and your feedback. We can’t wait to share it with you!
Here’s what you’ll see:
* GetGlue will now be known as tvtag
* The app icon and brand colors will change from blue to red
* In response to your feedback, we will incorporate a ton of new features we can’t wait for you to try out
Thanks for all your support. We look forward to watching TV with you for many years to come!
The GetGlue Team