Google has made the wise decision of investing $3.2 billion to buy ex-Apple engineer Tony Fadell’s Nest Labs.
Nest, the company behind recently high profile products Nest Learning Thermostat and Nest Protect Smoke Detector, has been considered by many to be one of the pioneers in connected home technology. The Nest Learning Thermostat learns over time your preferences to adjust the temperature — and power savings — to lower energy costs.
This acquisition shouldn’t come as a surprise to many, as Google has had a hand in Nest’s success for three years of their almost four-year existence with Google Ventures leading their B series & C series financing in 2011/2012.
Nest will continue to be Nest, with its own distinct brand identity. We will continue to reimagine and reinvent the unloved products that proliferate in our homes, just as we have since we started. We are simply going to get our products into the hands of people around the world – faster.
Things can only go up for Nest from here. Let’s hope the brand’s integrity doesn’t get too “Googled” by this acquisition.